IE100 Club — YouSheng

01Overview

One hundred Chinese entrepreneurs, invitation-only — a high-trust network anchored in Singapore.

The brief: signal belonging before a word is read — this audience knows instantly when something is built for them, not for scale. The network runs from Southeast Asia to North America, Europe and Australia — manufacturing, tech, finance, real estate — with Singapore the pivot it all turns on.

Vision: Connect Chinese entrepreneurs worldwide and redraw the map of value.
Mission: Singapore as the hub for a high-trust network where every connection creates real value.

IE100 Club — the dark, cinematic design language

02Design Approach

Visual language borrowed from private banking — not the startup world.

Prestige through restraint: near-black backgrounds carry the full-bleed photography and let the Chinese headlines read with weight.

Bilingual by architecture: Authored in Simplified Chinese, not translated — nav, CTAs and body all Chinese-first. The site doesn’t translate; it speaks.
Photography as positioning: Hotel lounges, boardrooms, rooftop gatherings — chosen for the club’s social texture: warm but selective.

国际企业家100俱乐部 · Brand System

连接全球华商，重塑价值版图

A visual language borrowed from private banking — deep navy carries the full-bleed photography, restrained gold marks the moments that matter, and an editorial serif lets the Chinese headlines read with weight.

Palette

Deep Navy#0E2438

Navy#16344F

Steel#3E6488

Gold#B79256

Cream#F7F6F2

Ink#1A1A1A

Typeface

IE100 Cormorant Garamond
Display

华商 Noto Serif SC
中文标题

Aa Inter
Interface

高信任仅限受邀长期主义价值共创新加坡枢纽

03Website

The site runs the full member journey — first impression to application, each section in its own visual register.

Homepage: Two heroes — intimate and international.
About & Philosophy: Four values: value-first, co-creation, global vision, trust.
Member Services: Three pillars: business matching, succession, second-gen network.
Events & Activities: Annual forum, quarterly salons, site visits.
Leadership & Membership: Founding team, advisory council, application path.

IE100 Club — homepage hero, the Marina Bay skyline

Homepage — the international hero.

IE100 admin portal — the image library for self-serve photography

04Operations

A brand is only as good as the team that can run it without a developer.

So the site ships with its own content backend — a Chinese-language admin portal for a non-technical secretariat. Copy, events, photography and applications, all from one dashboard. No code, no agency on retainer.

Membership inbox: Applications post through Web3Forms — no server, no database. Each lands here with search, status tracking and one-click CSV export.
Self-serve content: Copy, events and an image library, editable in place — the network keeps its own site current long after handover.